Blogging for your Business

I recently had the pleasure of meeting Steve Broback, co-author of “Blogging for your Business“.  We had a very interesting conversation inside the thinkspace office.  He addressed me initially as the “the blogger”.  I was humored by that comment.  I was glad that he knew that thinkspace had a blog before he had even toured our space.  During our conversation I asked him what kind of work does his business do and he stated that he was an author and handed me his book.

I’m a bit of an information freak and quickly read the entire book.  In the past, I’ve googled the topic of business blogging a lot and read a lot of different blog posts.  I’ve always been a bit skeptical about what I was reading because I always felt like some SEO company is trying to sell me something.  I enjoyed reading this book because it didn’t feel like I had to buy something at the end.   Rather there were a lot of different practical ideas being introduced and discussed.  Chapter 7 “Launching Your Blog and Getting Noticed” was my favorite chapter in the book. I’ve tried a few techniques that were in “How to engage the Blogosphere” and got immediate results.  Understanding the rules of engagement is critical.  Getting other bloggers attention requires a bit more savvy than having a press release blasted out through the newswire.

I believe that blogging for your business is critical if you want to engage your customers in what you’re doing.  Your customers become much more educated in what you are doing, it can show them what makes your product or services unique, and allows you to stands out from the crowd.  One of the keys to being successful at business blogging is bringing something new to the table.  Don’t be a part of the “echo chamber”.  “Use your unique personal experience and knowledge to create original content that others can regurgitate.”  I strongly recommend this book to anyone looking to start a blog for their business.



  1. June 8, 2008 at 7:05 pm

    Peter, thanks much for the the positive review of the book! Great minds think alike, as I just posted about Thinkspace at my personal blog. Based on what I saw during the tour, I think you guys are really onto something.

  2. Anna said,

    June 11, 2008 at 12:05 pm

    I think it’s truly vital for consultants to blog- and I think businesses could quickly create community involvement from blogging too. I look forward to checking out the recommended reading, too!

  3. wildreiki said,

    June 20, 2008 at 7:50 am

    I have found real value in blogging from the standpoint of my business, especially since it is in an unusual niche. Aside from the benefits of helping to spread what I consider valuable information on how to live in harmony with the animals and our planet, having a blog ensures that I practice my writing on a regular basis and ultimately that will result in my next book.

    Thanks for recommending “Blogging for Your Business,” I have added it to my reading list. I Iook forward to learning how I can be a better blogger for my community.


  4. Amy Woidtke said,

    July 18, 2008 at 6:31 am

    My green living column at the Examiner is a direct result of my biz blogging. She read my blog, liked it a lot and asked me if I wanted to jump on board as as Examiner!

    And THAT is just ONE story I have related to my success in blogging for my biz!

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